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Event Planning Entrepreneur (BPEPE-01)


Course Description

Event planners need professional caliber information that explains everything from how to decorate, to the use of technology, and everything in between. In this course you will learn that information and much more. It is through planned events that we remember our shared history, our friends, family, and community.
We include information on greener events, corporate social responsibility, international best practices, and the expanding event field. You will also learn how technology, including the use of social media, may be harnessed to improve the financial, environmental, and other strategic outcomes of a special event.
Have you ever eaten a Mrs. Fields cookie? Used an Apple computer? Listened to a hip-hop CD? Entrepreneurs brought these products to your world. People that start their own businesses and work for themselves are called entrepreneurs. For an entrepreneur the sky is the limit as far as earnings are concerned. An entrepreneur is someone who's recognized an opportunity to start a business that other people may not have noticed -- and jumps at it skillfully. Entrepreneurs can shape and create an opportunity where others see little or nothing -- or see it too early or too late.
This “Start Your Own Business” class will help you create the business you want. Throughout this course you will be working on your business plan and creating a quick comprehensive overview of the elements you want in your new business.
After completing this course, you should be able to:
• Define the principles of event leadership
• Identify the steps for planning an event budget, solving problems, and making critical decisions
• Identify the requirements for working with vendors, securing a space, and marketing the event
• Identify legal considerations and guidelines for writing event contracts
• Identify the steps for starting your own event planning business
• Comprehend entrepreneurship and opportunity
• Identify the steps for developing a business plan and marketing strategy


Event Planning & Management Module 1
Event Leadership
• Anthropological & Sociological Origins
• Global Business
• The Event Leadership Profession
• Demographic Changes
• Career Opportunities
• The 5 Phases of Event Leadership
• A Blueprint for Your Event
• Comprehensive Needs Assessment
• Good Communication
• Corporate Social Responsibility (CRS)
• Developing & Implementing the Event
• Research the Event
• Design a Program
• Develop a Theme
• Manage the Timeline
Event Planning & Management Module 2
Event Administration
• Identify Leadership Characteristics
• Make Critical Decisions
• Solve Problems
• Human Resource Management
• Recruiting Staff & Volunteers
• Effective Organizational Charts
• Financial Administration
• Maintain Event Records
• Forecast Projected Revenues
• Identify Sustainable Funding
• Plan an Event Budget
• Greener Events
• Reduce Your Carbon Footprint
• Minimize Waste
• Implement Energy Efficiency
• Market Your Greener Event
Event Planning & Management Module 3
Event Coordination & Marketing
• Managing Vendor Contracts
• Coordinate Catering Operations
• Conduct & Analyze Site Inspections
• On-Site Event Production
• Integrate New Technologies
• Event Contingency Plans
• Registration Operations
• Lighting, Sound, and Video
• Event Leader as Producer
• Advertising & Public Relations
• Promotions & Sponsorships
• The 5 Ps of Event Marketing
• Promote Fairs & Festivals
• Online Marketing
• Using Social Media
Event Planning & Management Module 4
Legal, Ethical, Risk Management & Technology
• Legal Event Documents
• Control Liabilities
• Risk Management Procedures
• Inclusiveness, Morality & Ethics
• Comply with ADA
• Avoid Ethical Problems
• Corporate Social Responsibility (CSR)
• Measure the Social Responsibility Index
• Technology & Event Planning
• Using Mobile Technology
• 360-degree Event Experience
• Building Your Resume
• Career Advancement
• The New Best Practices
• New Frontiers in Planning Events
Event Planning & Management Module 5
Corporate Events
• What is a Corporate Event?
• The Future of Corporate Events
• Types of Venues
• Anatomy of a Venue
• Types of Staging
• Choosing the Best Stage for Your Event
• Types of Seating
• Choosing the Best Seating for Your Event
• Introduction to Rigging
• Rigging Equipment
• Introduction to Lighting
• Elements of Lighting
Event Planning & Management Module 6
Audio, Video & Design
• Video Basics
• Video Cameras & Controls
• Introduction to Audio
• Understanding the Sound System
• Types of Speakers & Presenters
• Presentation Management
• The Value of Rehearsals
• Design Teams & Processes
• The Proposal Response Process
• Designing from the Ground Up
• Drafting Software
• Venue Floor Plans
• The Fire Marshal’s Approval
Event Planning & Management Module 7
Developing & Presenting the Design
• The Fundamentals of Design
• Developing a Design Palette
• Scenic Design
• Design Approaches
• Environment Design
• Providing Atmosphere
• Scenic Materials & Construction
• Scenic Specialty Items
• Dealing with Transportation
• Presenting Your Design
• Effective Presentation Methods
• Ordering Your Presentation
Event Planning & Management Module 8
Start Your Own Event Planning Business
• The Event Planning Industry
• Who Hires Event Planners
• Conducting Market Research
• Building Your Business Foundation
• Finding Your Niche
• Creating a Map for Success
• A Day in the Life
• Developing Design Ideas
• Getting Started
• Choosing a Business Location
• Financing Your Business
• Buying Equipment & Inventory
• Fundamentals of Hiring Employees
• Paying Employees
• Marketing Your Business
• Managing Your Finances
• Keeping Your Business Healthy

Start Your Own Business Module 1
Entrepreneurial Pathways
• Defining Entrepreneurship
• What Entrepreneurs Do
• Free Enterprise Economies
• Finding & Evaluating Opportunity
• Examining Profits
• Creating Business from Opportunity
• Creating a Feasibility Analysis
• Developing a Business Plan
• Defining Your Business
• Analyzing Your Competitive Advantage
• Viability Testing
• Valuing a Business

Start Your Own Business Module 2
Integrated Marketing
• Exploring Your Market
• Marketing vs. Selling
• Market Research
• Market Segments
• Positioning Your Product or Service
• Developing Your Marketing Plan
• Marketing Mix
• Pricing Your Products
• Breakeven Analysis
• Smart Selling
• Effective Customer Service
• Principles of Selling
• Successful Sales Calls
• Customer Relationship Management
Start Your Own Business Module 3
Cost Analysis

• Understanding & Managing Costs
• Identify Required Investment
• Analyze Fixed Operating Costs
• Calculate Gross Profit
• Financial Record Keeping
• Financial Statements
• Income Statements
• Examining a Balance Sheet
• Financial Ratio Analysis
• Calculating Return on Investment
• Same-Size Analysis
• Quick, Current & Debt Ratios

Start Your Own Business Module 4
Financing Strategy

• Cash Flow Management
• Cash vs. Profits
• Cash Flow Statement
• Cash Budget
• Taxes
• Filing Tax Returns
• Financing Preferences
• Types of Business Financing
• Debt vs. Equity Financing
• Identifying Sources of Capital
• Stocks & Bonds as Investments

Start Your Own Business Module 5
Operating For Success

• Addressing Legal Issues
• Managing Risk
• Business Legal Structures
• Contracts
• Commercial Law
• Intellectual Property
• Protecting Tangible Assets
• Operations in a Business
• Production-Distribution Chain
• Supply Chain Management
• Managing Suppliers
• Managing Inventory
• Facilities Location & Design

Start Your Own Business Module 6
Growing Your Business

• Management
• 10 Basic Tasks Handled by Managers
• Leadership Styles
• Organizational Cultures
• Organizational Structure
• Human Resources Management
• Ethical Leadership
• Incorporating Social Responsibility
• Ethical Practices
• Growing Your Business
• Franchising
• Licensing
• Cashing in Your Brand
• Methods for Valuing a Business


12 months




There are no specific prerequisites for this course. Students will need access to both a computer and the internet. Students should have basic keyboarding and computer skills, and be comfortable navigating the internet.

The intended audience for this program is individuals that are seeking to start their own Event Planning business.


The Event Planning Specialist Certification (CEPS) exam from the National Career Certification Board (NCCB) prepares individuals for a rewarding career as an Event Planning Professional. One of the best ways to distinguish yourself in the Event Planning industry is to pursue a national certification from NCCB.

Certified Event Planning Specialists (CEPS) are responsible for coordinating every last detail of an event; regardless of the size of the event. He or she arranges everything for an event to include; venue, menu selection, entertainment, decorations and everything in between. As more companies learn the value of professionally organized events, there is an increasing need for formal training in event planning.




This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.


Internet Access
• Broadband or high-speed internet access is required. Broadband includes DSL, cable, and wireless connections.
• Dial-Up internet connections will result in a diminished online experience. Moodle pages may load slowly and viewing large audio and video files may not be possible.

• Windows hardware configurations and processors are acceptable
• Mac computers MUST have Microsoft Window Operating Systems over Bootcamp (Bootcamp is a free download from Apple's website)
• 1 GB RAM minimum recommended
• Operating Systems
-Windows XP, Vista or 7 and Mac OS X 10 or higher with Windows
• Web Browsers
-Google Chrome is highly recommended
-Internet Explorer is not recommended as it may not display certain menus and links
• Cookies MUST be enabled
• Pop-ups MUST be allowed (Pop-up Blocker disabled)
• Kindle Reader App
• Adobe PDF Reader
• Media Plug-ins (These may be required depending on your course media.)
• Adobe Flash Player
• Adobe Acrobat Reader, Apple Quicktime, Windows Media Player, &/or Real Player
• PowerPoint Viewer

The following textbooks will be provided to each student upon registration:

• Special Events: A New Generation and the Next Frontier by Joe Goldblatt
• Freelancer’s Guide to Corporate Event Design by Troy Halsey
• Start Your Own Event Planning Business by Entrepreneur Press
• Entrepreneurship: Starting and Operating a Small Business by Steve Mariotti & Caroline Glackin

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