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Event Management and Design (MD-EMD-01)


Course Description

Our event management courses are ideal for anyone considering a rewarding career in the exciting field of event management. The event and meeting planning industry is growing at a rapid pace and creating new opportunities for professional event management professionals.
The courses are ideal for anyone who enjoys organizing events, planning parties and working with others. Online modules in our event management program include site selection, transportation and accommodations, event registrations, food and beverage management, sales and operations and non-profit event planning and budgeting. This introductory course acquaints students with the common components of well executed meetings and events. Course introduces site selection, food/beverage, audio visual, contracts, industry overview and career possibilities. This course outlines the key elements to successful site selection, negotiation issues/techniques, contract provisions/analysis & diverse industry contracts. Legal issues unique to the meeting industry will be identified. The logistics of air and ground transportation and hotel arrangements will be discussed. Students will learn trade strategies to make informed decisions leading to a successful meeting experience. This course will introduce students to various registration systems and keys to selecting the best registration method. Students will learn the process to make informed decisions. Learn a systematic approach to evaluating meeting objectives and group needs as they relate to menu design, pricing structures, guarantee strategies, negotiation items and overall information about food and beverage services. This course will introduce essential tools needed to prepare a budget for events of all sizes, information gathering, analyzing goals/objectives and preparing and communicating presentations to clients.


I. Introduction to Event and Meeting Planning
1. Overview
2. Site Selection
3. Food and Beverage Options
4. Audio/Visual Choices
5. Contract Negotiations
6. Career Possibilities
II. Site Selection/Negotiation/Law
1. Key Elements of Site Selection
2. Negotiation Issues
3. Negotiation Techniques
4. Contract Provisions
5. Contract Analysis
6. Types of Industry Contracts
7. Meeting Industry Legal Issues
III. Transportation and Housing
1. Logistics of Air Transportation
2. Logistics of Ground Transportation
3. Organizing and Reserving Rooms
4. Strategies for Successful Events
IV. Event Registration
1. Introduction to Registration Methods
2. Keys to Selecting Registration Methods
3. Process of Determining Best Registration Method
V. Food and Beverage Management
1. Introduction to Food and Beverage Management
2. Menu Design
3. Pricing Structures
4. Guarantee Strategies
5. Negotiation Tips
6. Evaluating Meeting Objectives and Group Needs
VI. Hotel Sales and Operations
1. Overview of Hotels
2. Overview of Hotel Sales, Yield Management
3. Hotel Marketing Concepts
4. Finding Business
5. Qualifying Groups
6. Request for Proposals (RFPs) and Rate Quotes
7. Making the Sale
8. Hotel Contracts and Operations
VII. Special Events
1. Overview of Special Events
2. Tools Necessary to Host Special Events
3. Meetings, Conferences, Exhibits
4. Fairs, Trade Shows
5. International Events
6. Weddings
7. Other Special Events
VIII. Non-Profit Event Planning
1. Fund-Raising Breakfasts
2. Black Tie Galas
3. Festivals
4. Auctions
5. Golf Tournaments
6. Fashion Shows
7. Concerts
8. Soirees
IX. Money Management for Event Planners
1. Budget Planning
2. Information Gathering
3. Analyzing Goals and Objectives
4. Preparing Presentations
5. Communicating with Clients
6. Budget Preparation


6 months




Students need access to a computer, Internet access and basic computer skills – ability to use a keyboard, web browser, email, etc..  They should be high school graduates or equivalent with the ability to read and write English.





This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.


Students need to have access to the internet and a PC or virtual PC for automation courses. All required materials are available online. Textbooks are available for purchase which parallel course content, if desired, but are not required.

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