This course explains what it takes to build your brand and take your business to the next level.
In Preston Bailey’s Signature Wedding & Event Design Certification course, students learn the step-by-step processes, pricing formulas and design techniques used by him to create and transform ordinary spaces into sumptuous, theatrical environments, translating a client’s vision into awe-inspiring reality.
I. Daring to Dream - Introduction
A. Intro video
B. Industry history and evolution
C. Preston Bailey’s story
D. Definition of event design
E. Difference between designer and planner
F. Fundamentals of design styles
G. Assignment – Inspiration project
II. Defining the Dream - Working with Clients
A. Preston Bailey’s design statement
B. Formulas for event design planning
C. First client meeting
D. Design Intuition – Building a bond and rapport, asking the right questions
E. Presenting design options and upsell/enhancement opportunities
F. Tools and Resources
G. Case study
H. Lessons Learned
III. Designing the Dream - Working with the Team
A. Working the Room – the process of designing your way into and out of a space
B. Décor Design Outline
C. Signature Statement Pieces
D. Design Presentation Process – renderings, vision/mood boards, textiles, colors, etc.
E. Tools and Resources: Vendors, Suppliers, Craftsman, Artist
F. Case Stud
IV. Delivering the Dream
A. Vendors and Service Providers
B. Event Design Production
C. Production Services
D. Tools and Resources
E. Case study
V. Living the Dream
B. Cost Analysis
C. Pricing a Project
D. Case Study
G. Final Project
VI. Final Exam
The intended audience for this program are individuals who are interested in learning about or pursuing a career in Preston Bailey's Signature Wedding & Event Design
This class supported by an Educational Mentor. Our educational mentors have worked or are working in the subject they mentor. Educational Mentors reviews student work, student progress, and interacts with students as needed. They respond to any questions or concerns you might have, as well as encouraging and motivating you to succeed.
This program does not require any additional purchases of supplementary materials.