This course covers the key terminology and practices surrounding running a successful capital campaign within a nonprofit organization. You will learn about the phases of conducting a capital campaign—evaluation, feasibility study, organization, solicitation, and post-campaign activities—as well as how to avoid common pitfalls in capital campaigns. Expert video commentary, a case study, and vocabulary game will ensure you have a solid grasp of the content for execution in your nonprofit organization.
After completing this course, you will be able to:
Explain the five phases of a capital campaign
Define what a feasibility study is and why one should be conducted prior to a capital campaign
Discuss what role consultants can play in conducting a feasibility study
Describe important factors for evaluating consultants
Explain how tools like a gift range chart can help to organize campaign solicitations
Describe the different types of leadership teams and committees that may be formed to support a capital campaign
Discuss different techniques that can be used to troubleshoot a stalled capital campaign
Understand what is required for a successful solicitation meeting
This course is intended for adults seeking to gain a basic understanding of capital campaigns.
This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.
This course does not require any additional purchases of supplementary materials.