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Social Media Analytics Essentials (SM-AES-01)


Course Description

Social media can be a real time suck – time a business can't afford to lose if their efforts aren't paying off. The course begins by outlining a general social media analytics strategy that can help identify overall goals, establish measurable baselines, and find the right analytics tools.

Once goals and baselines are established, the course turns to how different social media analytics tools can help troubleshoot and realign efforts to meet specific goals.

The course then explores both internal and external social media analytics tools.

Internal analytics tools like Facebook Insights, WordPress Stats, and YouTube analytics can help reveal which of your tactics are yielding the best results within a specific tool.

While external analytics tools like Social Mention, Klout, HootSuite, and Google Analytics can give you even further insight.


Upon satisfactorily completing the Online Instructor Supported Social Media Analytics Certificate program, students should be able to:

Plan a social media analytics plan according to business goals
Use free analytics tools like HootSuite, Social Mention, and Klout
Create a plan for measuring your social media efforts so you don't waste time
Learn how to use Google Analytics to measure social media


3 months




Adult Learners 18 and older





Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.

Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.


This course does not require any additional purchases of supplementary materials.

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