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Social Media for Business Success (SM-BES-01)


Course Description

Social media is not an option for successfully marketing a business; it is a necessity. But social media channels can be challenging to penetrate for business owners and marketers wanting to reach their target audience.

Careful planning, understanding the tools, and applying proven tactics can give a business or organization an edge in the Social Web. This course discusses how businesses use social media; social media strategies for public relations, brands, small businesses, and nonprofits; and which tools are best for each type of business.

The course teaches how to map out a manageable social media strategy, a plan for each individual tool, and a roadmap for tracking analytics and integrating the tools.


Upon satisfactorily completing the Online Instructor Supported Social Media for Business Certificate program, students should be able to:

Learn to create a manageable social media plan for any business
Discover which tools are the best fit for your business or organization
Create a social media plan for small business, brands, and nonprofits
Understand the role social media plays in public relations functions
Outline a content marketing plan to boost digital marketing efforts
Learn techniques for promoting, integrating and automating your social media efforts
Craft an analytics plan to track what is working and what is not


3 months




Adult Learners 18 and older





Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.

Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.


This course does not require any additional purchases of supplementary materials.

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