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Google Plus Essentials (SM-GPE-01)


Course Description

Google Plus is not just another social networking site; it is a necessary part of any good search optimization strategy. And though Google Plus is growing as a social and professional networking site, its importance lies in how it is integrated with Google search.

Building a healthy Google Plus presence helps position professionals better as thought leaders and gets additional exposure for business websites in Google search.

Follow author, developer, and new media expert, Deltina Hay, as she walks you through the process of setting up and developing a Google Plus Profile and Business Page in her typical no-nonsense teaching style.


Upon satisfactorily completing the Online Instructor Supported Google Plus Certificate program, students should be able to:

Create a fully developed and optimized Google Plus profile
Outline the ways Google Plus integrates with Google Search
Identify the settings, features, and options of the Google Plus platform
Create and optimize a Google Plus business page
Integrate Google Plus with WordPress and other platforms


3 months




Adult Learners 18 and older





Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.

Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.


This course does not require any additional purchases of supplementary materials.

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