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LinkedIn Essentials (SM-LIE-01)


Course Description

LinkedIn is a “professional” networking platform, most effective for business-to-business marketing, job searching, and recruiting. But LinkedIn can also be used to successfully market products and services using LinkedIn Company Pages.

This course demonstrates how to create an optimized and professional LinkedIn profile for businesses and job seekers, and how to create and promote an optimized LinkedIn Company Page.

Other topics include LinkedIn groups, integrating a LinkedIn profile and page with an online presence, finding relevant connections, and improving search rankings.


Upon satisfactorily completing the Online Instructor Supported LinkedIn Certificate program, students should be able to:

Optimize a LinkedIn profile for search and recommendations
Add images, video, and presentations to a LinkedIn profile
Create a fully developed LinkedIn Company Page
Learn all the settings, features, and options on the LinkedIn platform
Integrate a LinkedIn page with an online presence
Promote a LinkedIn page through ads and recommendations


3 months




Adult Learners 18 and older





Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.

Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.


This course does not require any additional purchases of supplementary materials.

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