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Social Media Integration and Automation (SM-IAA-01)


Course Description

The ability to share, connect, embed, and otherwise integrate social media content is one of the things that makes social media marketing so powerful.

This course outlines the different methods of integrating and automating a social media presence using best practices, while addressing common problems.

The course helps you build a well-oiled social media machine from an existing strategy, and helps find the best integration methods and automation tools to accomplish online marketing goals.

It is recommended that the Social Media Widgets Essentials course is taken before this course.


Upon satisfactorily completing the Online Instructor Supported Social Media Integration Certificate program, students should be able to:

Integrate and automate social media processes
Learn sharing, integration, and embedding methods for videos and images
Connect social media accounts properly
Use HootSuite to automate and integrate social media accounts
Map integration efforts to avoid problems
Create a social media integration plan for any type of business


3 months




Adult Learners 18 and older





Deltina Hay is the author of three books on social media, the mobile web, and search optimization. She developed the graduate, social media certificate program for Drury University; and her first book, The Social Media Survival Guide, is used as a text in colleges and universities, worldwide.

Deltina has been programming or developing for the Web for over 30 years. Her graduate education includes computer science, applied mathematics, numerical analysis, nonlinear dynamics, and psychology. Deltina presently serves as the Board Chair of the Independent Book Publishers Association.


This course does not require any additional purchases of supplementary materials.

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