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Social Media Marketing (PE-SMM-01)


Course Description

Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You'll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. And finally, you'll gain techniques for measuring and tracking your social media success.


Social Media Marketing Module 1
An Introduction to Social Media

In module we will be learning about what social media is and the ways to utilize it in your business. There will be topics discussed this week about how to properly use your time and communication skills when referring to social media platforms.

What is Social Media
5 Rules to Being Successful on Social Media
5 Rules to Avoid Social Media Suicide
Introduction to Blogging
Do’s and Don’ts of Blogging
Social Media Marketing Module 2
Meet the Social Media Networks

We will go into detail in module 2 as we explore the top social media networks; LinkedIn, Facebook, Twitter and Google+. We will review each network and discuss the power behind each and how to utilize it correctly in your business.

The Basics of LinkedIn and Why You Need to Use It
The Basics of Facebook
The Basics of Twitter
Top Five Action Items for Each Platform
Utilizing Networks in Your Business
Social Media Marketing Module 3
Blogs and Other Networks Worth Using

In module three we will look at why blogging is a very important tool to utilize in marketing, how to build your credibility as a topic expert and attract readers. We will also explore other social media networks that are worth using for your marketing needs.

What is a Blog and How to Create/Use
The Basics of Pinterest
The Basics Google+
The Basics YouTube
How to Build Credibility
Social Media Marketing Module 4
Taking Action and Using What You Have Learned

In our final module we will review what we have learned in the past 3 weeks. We will review on how to take action using each platform as well as how to stay connected with others and what is the best frequency to post. At the end of the week we will review some productivity tools to ensure your social media success.

Review of Action Items
Business Card Contacts
Posting Frequency
Privacy Settings in Social Media
Social Media Success


1 month








This class is an independent-study course.  Students will have all the resources needed to successfully complete the course within the online material.  A student helpdesk is available for technical support during the course enrollment.


Internet Connection

Broadband or High-Speed - DSL, Cable, and Wireless Connections
*Dial-Up internet connections will result in a diminished online experience. Classroom pages may load slowly and viewing large audio and video files may not be possible.

Hardware Requirements

Processor - 2GHz Processor or Higher
Memory - 1 GB RAM Minimum Recommended
PC Software Requirements

Operating Systems - Windows Vista, Windows 7, Windows 8 or 8.1
Internet Browsers - Google Chrome is highly recommended
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
PowerPoint Viewer (if you do not have PowerPoint)
Adobe PDF Reader
QuickTime, Windows Media Player &/or Real Player
MAC Software Requirements

Operating Systems - Mac OS x 10 or higher with Windows
Internet Browsers- Google Chrome is highly recommended
Cookies MUST be enabled
Pop-ups MUST be allowed (Pop-up Blocker disabled)
PowerPoint Viewer (if you do not have PowerPoint)
Adobe PDF Reader
Apple QuickTime Media Player

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