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    Marketing Professional

    4 Students Enrolled
    4 Students Enrolled

    Additional information

    Hours: 415
    Duration: 6 months

    Language: English
    Level: Beginner

    Data sheet

    Certification included

    To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.

    Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.

    No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.

    Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.

    No, you can take the online courses from anywhere in the world.

    We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

    Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.

    Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.

    Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.

    Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.

    If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net.

    We strive to provide a fully online experience for students however some of our training courses include physical materials or equipment. Courses that have materials shipped directly to students will be shipped within 7 business days of registration. Some training courses have material for different sections and these courses may require multiple shipments as you completed stages of your course.

    Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net.

    Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.

    Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.

    Program Description

    The Marketing Professional program outlines for students current theories of marketing, their effective application and concepts important to marketing goods and services, identifying and further defining target customers, targeting those customers and really reaching them through your messaging from both a domestic and global perspective. Students will explore the elements of market research, identifying target customers, branding, pricing, developing product offers, and developing marketing communications for various distribution channels. Students will examine marketing critically from the perspective of the consumer, the overall economy, and technology as well as the legal and ethical issues that arise to ensure responsible marketing. This program provides students with a view of the principle areas of marketing. It explores the factors influencing how marketing decisions are made, including the impact of marketing decisions on an organization and its customers. Students will gain a working knowledge of practical marketing and business vocabulary. Additionally, students will analyze today’s global, highly competitive marketplace and evaluate how the actions of competitors influence marketing decisions.

    Learning Objectives

    At the end of this course, students will be able to: • Evaluate the primary components of a marketing plan from strategic, functional, and operational perspectives • Analyze how the characteristics of the business environment can impact marketing decisions • Analyze the possible impacts of marketing research on a business plan • Evaluate how consumer characteristics and behavior affect marketing strategies • Compare B2B and consumer markets • Compare various considerations in product and services marketing • Analyze how integrated marketing communications (IMCs) are developed and implemented • Analyze the considerations and process of creating a pricing strategy • Distinguish marketing channel options, considerations, and interactions

    Courses Included

    • Principles of Marketing
    • Digital Marketing Strategy


    Principles of Marketing Module 1: Overview of Marketing • What is Marketing? • Marketing Management Philosophies • Differences Between Sales and Market Orientations • Why Study Marketing? • Nature of Strategic Planning • Strategic Business Units • Strategic Alternatives • Competitive Advantage • Setting Marketing Plan Objectives Module 2: Ethics and the Marketing Environment • The Concept of Ethical Behavior • Ethical Behavior in Business • Corporate Social Responsibility • Cause-Related Marketing • External Marketing Environment • Social and Demographic Factors • Growing Ethnic Markets • Economic Factors • Technology and Innovation • Political, Legal, and Competitive Factors Module 3: Global Decisions and Decision Making • Multinational Firms • External Environment Faced by Global Marketers • Global Marketing by the Individual Firm • Global Marketing Mix • Impact of the Internet • Importance of Consumer Decision Making • Postpurchase Behavior • Cultural and Social Influences on Consumer Buying Decisions Module 4: Segmenting and Targeting Markets • Business Marketing • Trends in B-to-B Internet Marketing • Major Categories of Business Customers • Business vs. Consumer Markets • Types of Business Products • Importance of Market Segmentation • Criteria for Successful Segmentation • Bases for Segmenting Consumer and Business Markets • Strategies for Selecting Target Markets • CRM as a Targeting Tool • Positioning Module 5: Marketing Research and Product Concepts • Role of Marketing Research • Steps in a Marketing Research Project • Growing Importance of Mobile Research • Scanner-Based Research • When Should Marketing Research be Conducted? • Types of Consumer Products • Product Items, Lines, and Mixes • Branding and Packaging Module 6: Managing Products and Nonprofit Organization Marketing • Importance of New Products • New-Product Development Process • The Spread of New Products • Product Life Cycles • Importance of Services • How Services Differ from Goods • Service Quality • Relationship Marketing in Services • Internal Marketing in Service Firms • Nonprofit Organization Marketing Module 7: Supply Chain Management and Retailing • Supply Chain Integration • Key Processes of Supply Chain Management • Sustainable Supply Chain Management • Marketing Channels and Channel Intermediaries • Channel Structures • Types of Retailers and Retail Operations • Rise of Nonstore Retailing • Retail Operations Models • Executing a Retail Marketing Strategy Module 8: Marketing Communications and Public Relations • Role of Promotion in Marketing Mix • Marketing Communication • Goals of Promotion • Integrated Marketing Communications • Major Types of Advertising • Creative Decisions in Advertising • Medial Decisions in Advertising • Public Relations • Sales Promotion Module 9: Sales Management, Social Media, and Pricing Concepts • Sales Environment • Personal and Relationship Selling • Sales Management • Customer Relationship Management • Creating and Leveraging a Social Media Campaign • Evaluation and Measurement of Social Media • Social Behavior of Consumers • Pricing Objectives • Demand Determinant Price • The Legality of Price Strategy Digital Marketing Strategy Module 1-Explain the importance of creating a digital marketing strategy in meeting organizational marketing goals Module 2-Discuss the differences between an integrated and non-integrated digital marketing strategy Module 3-Describe the five stages of a digital marketing strategy (Research, Plan, Execute, Measure, Analyze and Adjust) Module 4-Explain how digital marketing elements can address strategic needs Module 5-Describe the customer journey and how it applies to digital marketing Module 6-Explore the use of a digital SWOT in assessing marketing efforts Module 7-Explain the use of SMART goals in the planning stage Module 8-Describe the use of the Plan, Do, Check, Act model in digital marketing Module 9-Explain how lessons learned are integrated into digital marketing Module 10-Describe the key ethical and legal issues in digital marketing Module 11-Discuss best practices in fashioning a digital marketing strategy



    There are no specific prerequisites for this program. Students should have basic keyboarding and computer skills, and be comfortable navigating the internet.

    Technical Requirements

    Internet Connection • Broadband or High-Speed (DSL, Cable, Wireless) Hardware Requirements • Processor - 2GHz Processor or Higher • Memory - 1 GB RAM Minimum Recommended Software Requirements • Operating Systems - Windows 7, 8 or 10; Mac OS x 10 or higher • Microsoft Office or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx) • Internet Browsers - Google Chrome is highly recommended • Cookies MUST be enabled • Pop-ups MUST be allowed (Pop-up Blocker disabled) • Adobe PDF Reader


    Professional Certified Marketer® in Marketing Management. This is the pioneer certification from the AMA trusted by hundreds of professionals with a new name that better shows the world your area of expertise. You can complete the training on your own time and the PCM Marketing Management is open to any professional serious about becoming a stand-out marketer. This certification is based on a Body of Knowledge that covers fundamental marketing topics like planning, strategy, global marketing, ethics, analytics, research, behavior, branding, pricing, distribution, digital and social media marketing, and more. While there are no eligibility requirements at this time, we find that PCM® candidates have more success if they have the following minimum level of education or experience: -Bachelor’s degree and four years of professional marketing experience -Master’s degree and two years of professional marketing experience -7 years of professional marketing experience The test is given online and is made up of multiple-choice questions. You’ll have three hours to complete it. To pass, you must receive an overall score ​of 80% or higher and it is not required that you achieve a specific score in each domain. You will receive your scores immediately after completing the exam, including a breakdown by domain. Your registration for the exam will include three exam attempts that must be completed within one year of registration. If you are unsuccessful in passing the exam, you must wait a minimum of 15 days between exam attempts.


    • 100% Online, Self-Paced • Open Enrollment • Admissions and Student Support • Multimedia Rich and Interactive Content • Industry Certification Exam, when applicable • Hands-on Opportunity Upon Completion

    Career Services

    Students that successfully complete our career training are given a full years access to our modern day career services. With our career services, students are provided a multitude of career development tools to help launch their career quickly and successfully. These tools include:

    • Certification Exam Voucher and Registration Assistance (If Applicable)
    • Resume Building Assistance
    • Externship or Shadowing Placement
    • Career Coaching
    • Employer Skills Matching
    • And More!

    We are dedicated to serving our students on their unique career development journey. Whether you are transitioning to a new career, entering the workforce for the first time, or an experienced professional looking to climb the corporate ladder, our career services team can provide you with professional development tools applicable for any stage of your career.

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