Business and Professional Paid Search (PPC) 5 Hours English Overview Syllabus Objectives Requirement Certification Features Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course, delivered through our school partners, then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content. Enroll through one of our accredited university or college partners today! Module 1-Explain the purpose of paid search (pay-per-click) advertising Module 2-Define search marketing, search engine marketing (SEM), and search engine optimization (SEO) Module 3-Describe the search process and the search buying cycle Module 4-Demonstrate how to set PPC account goals and measure them Module 5-Explain how to build a PPC account and estimate conversion rates Module 6-Understand and set bids Module 7-Conduct an audit of a PPC account Module 8-Describe different types of keyword searches Module 9-Explain how to use keyword planners and other tools Module 10-Describe how to use keyword matching and negative keywords Module 11-Describe the benefits of paid search (pay-per-click) and the parts of an ad Module 12-Explain how dynamic keywords and different ad extensions are beneficial Module 13-Relate how a marketer can segment B2B and B2C searchers Module 14-Describe the difference between mobile and desktop ads and landing pages Module 15-Explain how to optimize a landing page Module 16-Understand the difference between search and display advertising Module 17-Describe display ad formats and the importance of contextual advertising Module 18-Identify components of an effective paid search report Module 19-Describe the pros and cons of A/B versus multivariate testing Module 20-Explain how to manage the PPC channel and why editors are useful 6 Reasons to Complete Your Training With Us Flexibility With our programs, you can learn and study at your own pace with access 24/7/365 for the duration of your program. This means you can learn on your own terms and work around your own schedule. Support Our online training comes with access to real, live support personnel that will help you through every step from our admissions adviser who will assist you with selecting the right training for you, to our student adviser who will be there with you during your entire training journey. Relevancy We have tailored our programs to provide comprehensive training in the technical and soft skills employers are looking for. With direct input and feedback from industry leaders and hiring managers, our program aligns with exactly what you need to successfully enter the workforce. Certification Our career training not only gives you the knowledge you need but preparation for the certification exams relevant to your desired career path. If you are pursuing an exciting new career in a field with a national certification, our program will both prepare you to sit for the exam but will often include a voucher for the exam cost. Simulations and Case Studies Our training programs have been developed with real learners and professionals in mind, so our programs incorporate real-world case studies and virtual simulations that will provide examples and interactions with real-life situations you may encounter during your career. These allow you to learn by experience with circumstances similar to what will be your daily responsibilities on the job. Engaging and Interactive Our training curriculum was developed with you in mind, looking at modern day learners and their needs. Our curriculum contains a mix of formats including reading, listening, watching, and interacting that will immerse you into a fun and engaging learning experience you will not only enjoy but not want to end. Program Description Description Audience Learning Objectives Support Description Completion Time Paid Search advertising, also called pay-per-click (PPC), is used to pay for traffic to visit a website. In this course, learners will explore search marketing, the search process, and the buying cycle. Also included is how to set up a successful PPC account, how to set and measure goals, and how to optimize keyword usage using a variety of strategies. Learners will then examine components of effective ads and landing pages, how to optimize ad targeting, and when to use search or display advertising. The course, delivered through our school partners, then delves into research and analysis considerations, such as report creation, improving quality score, and using A/B and multivariate ad testing. Course material is presented through the use of text, videos, games, and other engaging content. Enroll through one of our accredited university or college partners today! Paid search campaigns are a useful tool in marketing and generating sales for any business. This course will explore the tools, strategies, and practices of paid search advertising. FAQ How do I request more information about a course? To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910. What is the difference between online courses and classroom courses? Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times. I’m not sure if I will be able to successfully take on online course, what should I do? Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910. Do I need a degree or high school diploma to take an online course? No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910. What do I need to take an online course? To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today. What format will my online course be in? Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more. Do I have to be local to take a course? No, you can take the online courses from anywhere in the world. Do you offer or accept any financial assistance options? We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910. What does the course duration mean? Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends. What does “Certification Voucher Included” mean? Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential. When will I start my course? Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program. What type of support will I receive during my course? Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes. Who do I contact if I cannot access my course? If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net. Who do I contact if I need an extension? Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net. What do I receive when I complete my course? Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion. Will I receive any job search assistance or externship opportunity after I finish my course? Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services. $195.00 Enroll Now Overview Ready to dive in? Program Description FAQ Training Plan Any Questions? Start a Live Chat Call Us 1-855-201-6910
