Business and Professional

Pay Per Click Marketing

150 Hours
Beginner
English

Pay per click (PPC) marketing is a highly specialized area of search engine marketing that allows businesses to promote their Web sites by paying for exposure in the paid ads results of major search engines, including Google, Yahoo! and Bing. Pay per click ads are delivered in response to keyword searches and appear under the heading “sponsored results” or “featured listings” for relevant search queries.

This pay per click certification program, offered by our accredited school partners, consists of three modules:

Pay-Per-Click Marketing 101 provides students with the basic knowledge needed to set up, monitor, and run successful pay per click campaigns in search engines and their networks of partner sites. Over the course of the module, students learn the proper steps involved in setting up PPC campaigns in Google AdWords and Yahoo! Search Marketing.

Pay-Per-Click Marketing 201 takes your knowledge of pay per click advertising to the next level and teaches you how to improve the ROI of your individual pay per click campaigns by improving the click-through and conversion rates of your ads. You’ll also learn how to create highly effective landing pages, how to measure the effectiveness of your campaigns, and how to conduct split tests of your ads.

Keyword Research 101 teaches students the process used by successful pay per click professionals when determining the most appropriate keywords and phrases to target in search engines. You will also learn how to identify so-called “long-tail” keywords which typically have much higher conversion rates than broader, more generic keyword phrases.

Upon successful completion of our pay per click certification program, you’ll be able to:
• Set up, monitor, and maintain successful pay-per-click advertising campaigns
• Improve click-through and conversion rates
• Conduct split-testing
• Select effective keywords and integrate them throughout a site
• Bid on specific keywords and phrases on the world’s most popular search

Enroll through one of our accredited university or college partners today!

Paid Search:
• Explain the purpose of paid search (pay-per-click) advertising
• Define search marketing, search engine marketing (SEM), and search engine optimization (SEO)
• Describe the search process and the search buying cycle
• Demonstrate how to set PPC account goals and measure them
• Explain how to build a PPC account and estimate conversion rates
• Understand and set bids
• Conduct an audit of a PPC account
• Describe different types of keyword searches
• Explain how to use keyword planners and other tools
• Describe how to use keyword matching and negative keywords
• Describe the benefits of paid search (pay-per-click) and the parts of an ad
• -Explain how dynamic keywords and different ad extensions are beneficial
• Relate how a marketer can segment B2B and B2C searchers
• Describe the difference between mobile and desktop ads and landing pages
• Explain how to optimize a landing page
• Understand the difference between search and display advertising
• Describe display ad formats and the importance of contextual advertising
• Identify components of an effective paid search report
• Describe the pros and cons of A/B versus multivariate testing
• Explain how to manage the PPC channel and why editors are useful

Web Analytics:
• Define web analytics.
• Define key terms used in web analytics.
• Explain how web analytics evolved.
• Discuss how different organizations use web analytics.
• Identify who uses web analytics in an organization.
• Explain the difference between search engine optimization (SEO) and search engine marketing (SEM)
• Describe the difference between metrics and KPIs.
• Describe what segmentation is and how it can improve the usability of a website.
• Describe what dashboards are and why they are useful.
• Identify what should go into a dashboard.
• Define the difference between implicit and explicit data.
• Explain the use of dynamic content.
• Describe landing page optimization best practices.
• Articulate the importance of experimentation and testing in web analytics.
• Explain the differences between A/B and multivariate testing.
• Identify where a visitor is in the buying cycle and purchase funnel.
• Define common e-commerce metrics.
• Describe how surveys and qualitative information is used in web analytics.
• Identify when it is appropriate to include developers and page tagging

Marketing Automation:
• Define marketing automation and explain its value.
• Define key terms used in marketing automation.
• Explain the key components of marketing automation.
• Define the buying cycle and the online marketing funnel.
• Explain the aspects of prospect intent in a buying cycle (AIDA).
• Identify the key considerations in developing a content strategy.
• Name the major marketing channels.
• Define and explain what customer value is.
• Define and discuss the advantages of a single customer view.
• Describe the functions of a CRM system and an email marketing system.
• Discuss the types of data that are useful in lead capture.
• Explain the use of dynamic content.
• Explain the use of explicit and implicit data in lead nurturing.
• Articulate the value of lead scoring.
• Define strategies for building customer loyalty.
• Describe different methods of marketing automation measurement and control

Conversion Rate Optimization:
• Define conversion rate and the many factors that contribute to it
• Identify the components of a digital marketing campaign and the role each component plays in conversion rate optimization
• Identify strategies for enhancing conversion rates
• Demonstrate successful application of the concepts learned to real-world scenarios

Principles of Marketing:
• Introduction To Marketing
• Strategic Planning
• Analyzing The Business Environment
• Market Research and Intelligence
• Market Analysis and Strategy
• Consumer Behavior
• B2B Marketing
• Product Development & Management
• Services Marketing
• Integrated Marketing Communication
• Pricing
• Marketing Channels and Supply Chains

6 Reasons to Complete Your Training With Us

Flexibility
With our programs, you can learn and study at your own pace with access 24/7/365 for the duration of your program. This means you can learn on your own terms and work around your own schedule.

Support
Our online training comes with access to real, live support personnel that will help you through every step from our admissions adviser who will assist you with selecting the right training for you, to our student adviser who will be there with you during your entire training journey.

Relevancy
We have tailored our programs to provide comprehensive training in the technical and soft skills employers are looking for. With direct input and feedback from industry leaders and hiring managers, our program aligns with exactly what you need to successfully enter the workforce.

Certification
Our career training not only gives you the knowledge you need but preparation for the certification exams relevant to your desired career path. If you are pursuing an exciting new career in a field with a national certification, our program will both prepare you to sit for the exam but will often include a voucher for the exam cost.

Simulations and Case Studies
Our training programs have been developed with real learners and professionals in mind, so our programs incorporate real-world case studies and virtual simulations that will provide examples and interactions with real-life situations you may encounter during your career. These allow you to learn by experience with circumstances similar to what will be your daily responsibilities on the job.

Engaging and Interactive
Our training curriculum was developed with you in mind, looking at modern day learners and their needs. Our curriculum contains a mix of formats including reading, listening, watching, and interacting that will immerse you into a fun and engaging learning experience you will not only enjoy but not want to end.

Program Description



Pay per click (PPC) marketing is a highly specialized area of search engine marketing that allows businesses to promote their Web sites by paying for exposure in the paid ads results of major search engines, including Google, Yahoo! and Bing. Pay per click ads are delivered in response to keyword searches and appear under the heading “sponsored results” or “featured listings” for relevant search queries.

This pay per click certification program, offered by our accredited school partners, consists of three modules:

Pay-Per-Click Marketing 101 provides students with the basic knowledge needed to set up, monitor, and run successful pay per click campaigns in search engines and their networks of partner sites. Over the course of the module, students learn the proper steps involved in setting up PPC campaigns in Google AdWords and Yahoo! Search Marketing.

Pay-Per-Click Marketing 201 takes your knowledge of pay per click advertising to the next level and teaches you how to improve the ROI of your individual pay per click campaigns by improving the click-through and conversion rates of your ads. You’ll also learn how to create highly effective landing pages, how to measure the effectiveness of your campaigns, and how to conduct split tests of your ads.

Keyword Research 101 teaches students the process used by successful pay per click professionals when determining the most appropriate keywords and phrases to target in search engines. You will also learn how to identify so-called “long-tail” keywords which typically have much higher conversion rates than broader, more generic keyword phrases.

Upon successful completion of our pay per click certification program, you’ll be able to:
• Set up, monitor, and maintain successful pay-per-click advertising campaigns
• Improve click-through and conversion rates
• Conduct split-testing
• Select effective keywords and integrate them throughout a site
• Bid on specific keywords and phrases on the world’s most popular search

Enroll through one of our accredited university or college partners today!

This program will benefit marketers, advertisers, and anyone else who wants to promote Web sites and learn to use keywords effectively. Webmasters and business owners who want to increase traffic to their sites will also find this course useful. Additionally, search engine optimizers and search engine marketers who want to learn about pay-per-click search marketing will get what they want from this program.

FAQ

To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times.

Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910.

No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today.

Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more.

No, you can take the online courses from anywhere in the world.

We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910.

Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends.

Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential.

Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program.

Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes.

If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net.

Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net.

Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion.

Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services.