Business and Professional Search Engine Optimization 150 Hours Beginner English Overview Syllabus Objectives Requirement Certification Features Would you like your site to appear higher in the search results for your target keywords? Want to optimize your own site rather than pay a professional SEO firm? This search engine optimization training course, offered by our accredited school partners, will give you the knowledge necessary to set up, monitor and maintain a successful search engine optimization campaign and obtain better web site search engine positioning on the world’s most popular search engines and directories. The Search Engine Marketing training program was created to meet the skyrocketing demand for qualified optimization specialists. This search engine optimization training program includes a bundle of teaching modules designed to put your career on the fast track in the exciting search engine optimization industry. They include: 1. Search Engine Optimization 101 2. Search Engine Optimization 201 3. Web Site Copywriting 101 Search Engine Optimization 101 teaches students how to optimize Web sites to make them more “search engine friendly.” Search engine friendly sites contain all the elements needed in order to rank high for targeted keyword phrases in the results pages of the world’s most popular search engines including Google, Yahoo! and Bing. Search Engine Optimization 201 takes the student’s knowledge and skills to the next level by teaching them about more complex design technologies, including dynamic content, Macromedia’s Flash, and how to correctly use tables in their designs. Web Site Copywriting 101 teaches students how to integrate target keywords into their copy as well as how to entice site visitors take desired actions such as making purchases, bookmarking the Web site, downloading whitepapers and signing up for email subscriptions. Enroll through one of our accredited university or college partners today! Search Engine Optimization: • Address SEO as a business process, identifying how it fits within traditional communications and marketing roles. • Define the components of a web page and how each contributes to search engine rankings • Describe how search engines find and rank web site content • Identify strategies for enhancing search engine ranking • Demonstrate successful application of the concepts learned to real-world scenarios. Web Analytics: • Define web analytics. • Define key terms used in web analytics. • Explain how web analytics evolved. • Discuss how different organizations use web analytics. • Identify who uses web analytics in an organization. • Explain the difference between search engine optimization (SEO) and search engine marketing (SEM) • Describe the difference between metrics and KPIs. • Describe what segmentation is and how it can improve the usability of a website. • Describe what dashboards are and why they are useful. • Identify what should go into a dashboard. • Define the difference between implicit and explicit data. • Explain the use of dynamic content. • Describe landing page optimization best practices. • Articulate the importance of experimentation and testing in web analytics. • Explain the differences between A/B and multivariate testing. • Identify where a visitor is in the buying cycle and purchase funnel. • Define common e-commerce metrics. • Describe how surveys and qualitative information is used in web analytics. • Identify when it is appropriate to include developers and page tagging Marketing Automation: • Define marketing automation and explain its value. • Define key terms used in marketing automation. • Explain the key components of marketing automation. • Define the buying cycle and the online marketing funnel. • Explain the aspects of prospect intent in a buying cycle (AIDA). • Identify the key considerations in developing a content strategy. • Name the major marketing channels. • Define and explain what customer value is. • Define and discuss the advantages of a single customer view. • Describe the functions of a CRM system and an email marketing system. • Discuss the types of data that are useful in lead capture. • Explain the use of dynamic content. • Explain the use of explicit and implicit data in lead nurturing. • Articulate the value of lead scoring. • Define strategies for building customer loyalty. • Describe different methods of marketing automation measurement and control Principles of Marketing: • Introduction To Marketing • Strategic Planning • Analyzing The Business Environment • Market Research and Intelligence • Market Analysis and Strategy • Consumer Behavior • B2B Marketing • Product Development & Management • Services Marketing • Integrated Marketing Communication • Pricing • Marketing Channels and Supply Chains 6 Reasons to Complete Your Training With Us Flexibility With our programs, you can learn and study at your own pace with access 24/7/365 for the duration of your program. This means you can learn on your own terms and work around your own schedule. Support Our online training comes with access to real, live support personnel that will help you through every step from our admissions adviser who will assist you with selecting the right training for you, to our student adviser who will be there with you during your entire training journey. Relevancy We have tailored our programs to provide comprehensive training in the technical and soft skills employers are looking for. With direct input and feedback from industry leaders and hiring managers, our program aligns with exactly what you need to successfully enter the workforce. Certification Our career training not only gives you the knowledge you need but preparation for the certification exams relevant to your desired career path. If you are pursuing an exciting new career in a field with a national certification, our program will both prepare you to sit for the exam but will often include a voucher for the exam cost. Simulations and Case Studies Our training programs have been developed with real learners and professionals in mind, so our programs incorporate real-world case studies and virtual simulations that will provide examples and interactions with real-life situations you may encounter during your career. These allow you to learn by experience with circumstances similar to what will be your daily responsibilities on the job. Engaging and Interactive Our training curriculum was developed with you in mind, looking at modern day learners and their needs. Our curriculum contains a mix of formats including reading, listening, watching, and interacting that will immerse you into a fun and engaging learning experience you will not only enjoy but not want to end. Program Description Description Audience Learning Objectives Support Description Completion Time Would you like your site to appear higher in the search results for your target keywords? Want to optimize your own site rather than pay a professional SEO firm? This search engine optimization training course, offered by our accredited school partners, will give you the knowledge necessary to set up, monitor and maintain a successful search engine optimization campaign and obtain better web site search engine positioning on the world’s most popular search engines and directories. The Search Engine Marketing training program was created to meet the skyrocketing demand for qualified optimization specialists. This search engine optimization training program includes a bundle of teaching modules designed to put your career on the fast track in the exciting search engine optimization industry. They include: 1. Search Engine Optimization 101 2. Search Engine Optimization 201 3. Web Site Copywriting 101 Search Engine Optimization 101 teaches students how to optimize Web sites to make them more “search engine friendly.” Search engine friendly sites contain all the elements needed in order to rank high for targeted keyword phrases in the results pages of the world’s most popular search engines including Google, Yahoo! and Bing. Search Engine Optimization 201 takes the student’s knowledge and skills to the next level by teaching them about more complex design technologies, including dynamic content, Macromedia’s Flash, and how to correctly use tables in their designs. Web Site Copywriting 101 teaches students how to integrate target keywords into their copy as well as how to entice site visitors take desired actions such as making purchases, bookmarking the Web site, downloading whitepapers and signing up for email subscriptions. Enroll through one of our accredited university or college partners today! This program will benefit marketers, advertisers, and anyone else who wants to promote Web sites and learn to use keywords effectively. Webmasters and business owners who want to increase traffic to their sites will also find this course useful. Additionally, search engine optimizers and search engine marketers who want to learn about pay-per-click search marketing will get what they want from this program. FAQ How do I request more information about a course? To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910. What is the difference between online courses and classroom courses? Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times. I’m not sure if I will be able to successfully take on online course, what should I do? Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910. Do I need a degree or high school diploma to take an online course? No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910. What do I need to take an online course? To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today. What format will my online course be in? Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more. Do I have to be local to take a course? No, you can take the online courses from anywhere in the world. Do you offer or accept any financial assistance options? We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910. What does the course duration mean? Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends. What does “Certification Voucher Included” mean? Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential. When will I start my course? Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program. What type of support will I receive during my course? Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes. Who do I contact if I cannot access my course? If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net. Who do I contact if I need an extension? Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net. What do I receive when I complete my course? Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion. Will I receive any job search assistance or externship opportunity after I finish my course? Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services. $1,995.00 Enroll Now Overview Ready to dive in? Program Description FAQ Training Plan Any Questions? Start a Live Chat Call Us 1-855-201-6910
