Media and Design Social Media Strategist with Search Engine Marketing 810 Hours 7 Months Beginner English Overview Syllabus Objectives Requirement Certification Features Social media is now a necessary part of any organization’s marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. In this program, offered by our accredited school partners, you’ll learn how to move any organization from crisis management to social media success. By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding. Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You’ll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. This Search Engine Marketing program is designed to address the skyrocketing need for qualified search engine marketing professionals in this challenging and rewarding field. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a certified search engine marketer; you’ll be responsible for selecting the ones which best suit your client’s needs and budgets. Course outline: Social Media Marketing Module 1 – An Introduction to Social Media Social Media Marketing Module 2 – Meet the Social Media Networks Social Media Marketing Module 3 – Blogs and Other Networks Worth Using Social Media Marketing Module 4 – Taking Action and Using What You Have Learned Search Engine Marketing Module 1 – Basics of Optimization Search Engine Marketing Module 2 – Advanced Optimization Search Engine Marketing Module 3 – Basic of Pay Per Click Marketing Search Engine Marketing Module 4 – Advanced Pay Per Click Marketing Search Engine Marketing Module 5 Elective Choice: 1. Web Site Copywriting 2. Web Site Usability 3. Article Marketing & Distribution 4. Copywriting for PPC Enroll through one of our accredited university or college partners today! Digital Marketing • Content Marketing • Conversion Rate Optimization • Digital Marketing Strategy • Marketing Automation • Mobile Marketing • Paid Search (PPC) • Search Engine Optimization • Social Media Marketing • Web Analytics Social Media Marketing • Importance of Social Media and Marketing with Facebook • Marketing with YouTube, Instagram, Twitter, Pinterest • Marketing with Snapchat, LinkedIn, Google+, Reddit • Marketing with Tumblr, Quora, Periscope, Goodreads, Flickr Principles of Marketing: • Introduction To Marketing • Strategic Planning • Analyzing The Business Environment • Market Research and Intelligence • Market Analysis and Strategy • Consumer Behavior • B2B Marketing • Product Development & Management • Services Marketing • Integrated Marketing • Communications (IMCs) • Pricing • Marketing Channels and Supply Chains Upon completion of this course, students will be proficient in: • Utilizing different forms of web-based marketing and analytics • Identifying social media markets and how to work within each one • Evaluating the primary components of a marketing plan from strategic, functional, and operational perspectives • Analyzing how the characteristics of the business environment can impact marketing decisions • Analyzing the possible impacts of marketing research on a business plan • Evaluating how consumer characteristics and behavior affect marketing strategies • Comparing B2B and consumer markets • Comparing various considerations in product and services marketing • Analyzing how integrated marketing communications (IMCs) are developed and implemented • Analyzing the considerations and process of creating a pricing strategy • Distinguishing marketing channel options, considerations, and interactions All required reference materials are provided with this program. Technical requirements: Internet Connection • Broadband or High-Speed (DSL, Cable, Wireless) Hardware Requirements • Processor – 2GHz Processor or Higher • Memory – 1 GB RAM Minimum Recommended Software Requirements • Operating Systems – Windows 7, 8 or 10; Mac OS x 10 or higher • Microsoft Office 2007, 2010 or 2013 or a Word Processing application to save and open Microsoft Office formats (.doc, .docx, .xls, .xlsx, .ppt, .pptx) • Internet Browsers – Google Chrome is highly recommended • Cookies MUST be enabled • Pop-ups MUST be allowed (Pop-up Blocker disabled) • Adobe PDF Reader The purpose of the NISM certification exams are to assess candidates’ knowledge in the six content domains of general social media practitioners as defined by the current NISM Industry Advisory Committee (IAC) social media vocation studies. The minimum qualifications to sit for the NISM SMS certification exam are a minimum of 2 years of business experience related to social media, candidates with experience in community management, social media management or related vocations are ideal candidates for the SMS certification. However, all applicants who have at least 2 full years of business experience related to social media in their application will be allowed to sit for the exam. Each state may have additional licensing requirements, be sure to research your states requirements for employment by visiting your states occupation board. Relevancy – With annual reviews and enhancements, this program guarantees accurate and relevant curriculum that meets employer requirements for the knowledge and skills demanded to successfully enter the workforce. Career Readiness – Our Career Kit is designed to provide students with the practical tools they’ll need to help find a job once they have completed training and earned their certification. With our Career Kit, students are sure to impress! Using our practical templates and prompts, students can present their BEST self to future employers. Curriculum Format – We believe career training should be engaging and fun, not exhausting, and boring. To achieve this, we have developed our program with a mix of formats including reading material, video lectures, procedure videos, interactive activities and games, knowledge check ins, and section assessments. By incorporating a balanced mixture of interactivity, engagement, and comprehension testing, this program ensures a well-rounded experience for students that will not only fully prepare them to enter the workforce but also provide a fun, entertaining way to learn. With real-life procedure videos, students are provided a combination of comprehensive instructions, visual and auditory demonstrations, and hands-on practice exercises. 6 Reasons to Complete Your Training With Us Flexibility With our programs, you can learn and study at your own pace with access 24/7/365 for the duration of your program. This means you can learn on your own terms and work around your own schedule. Support Our online training comes with access to real, live support personnel that will help you through every step from our admissions adviser who will assist you with selecting the right training for you, to our student adviser who will be there with you during your entire training journey. Relevancy We have tailored our programs to provide comprehensive training in the technical and soft skills employers are looking for. With direct input and feedback from industry leaders and hiring managers, our program aligns with exactly what you need to successfully enter the workforce. Certification Our career training not only gives you the knowledge you need but preparation for the certification exams relevant to your desired career path. If you are pursuing an exciting new career in a field with a national certification, our program will both prepare you to sit for the exam but will often include a voucher for the exam cost. Simulations and Case Studies Our training programs have been developed with real learners and professionals in mind, so our programs incorporate real-world case studies and virtual simulations that will provide examples and interactions with real-life situations you may encounter during your career. These allow you to learn by experience with circumstances similar to what will be your daily responsibilities on the job. Engaging and Interactive Our training curriculum was developed with you in mind, looking at modern day learners and their needs. Our curriculum contains a mix of formats including reading, listening, watching, and interacting that will immerse you into a fun and engaging learning experience you will not only enjoy but not want to end. Program Description Description Audience Learning Objectives Support Description Completion Time Social media is now a necessary part of any organization’s marketing, sales, recruiting, or public relations initiatives. Organizations that use social media effectively create long-term brand advocates from social media followers; while others spend their time in crisis management. In this program, offered by our accredited school partners, you’ll learn how to move any organization from crisis management to social media success. By using today’s hottest social media platforms you are able to build the powerful personal brand that gets you what you want. From Facebook to Pinterest to video sharing, this class will teach you the techniques and ideas that are practical, easy, and effective for your brand. Networking and social media is a business tool that needs to be utilized, but do you know how to properly use it to fit your brand? We will teach you to choose today’s best social media tools for your personal goals, make the most of Facebook, LinkedIn, and Twitter—and leverage new platforms like Pinterest and Google+, build a personal brand campaign and measure the success of your social media branding. Social media has created an opportunity for businesses everywhere to promote and grow with just a simple push of a button. Whether you consider yourself a social media novice or a seasoned veteran, this class will give you a solid foundation and understanding of what social media is and how you can use it to grow your business. You’ll learn about the most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them to promote your business. This Search Engine Marketing program is designed to address the skyrocketing need for qualified search engine marketing professionals in this challenging and rewarding field. Search engine marketing has become a primary marketing tool to connect with the millions of people who use search engines like Google, Yahoo! and Bing to locate products and services of every type. Search engine marketing encompasses a wide variety of techniques and as a certified search engine marketer; you’ll be responsible for selecting the ones which best suit your client’s needs and budgets. Course outline: Social Media Marketing Module 1 – An Introduction to Social Media Social Media Marketing Module 2 – Meet the Social Media Networks Social Media Marketing Module 3 – Blogs and Other Networks Worth Using Social Media Marketing Module 4 – Taking Action and Using What You Have Learned Search Engine Marketing Module 1 – Basics of Optimization Search Engine Marketing Module 2 – Advanced Optimization Search Engine Marketing Module 3 – Basic of Pay Per Click Marketing Search Engine Marketing Module 4 – Advanced Pay Per Click Marketing Search Engine Marketing Module 5 Elective Choice: 1. Web Site Copywriting 2. Web Site Usability 3. Article Marketing & Distribution 4. Copywriting for PPC Enroll through one of our accredited university or college partners today! Adult Learners seeking a career as a social medical professional. Many still believe that the job of a social media professional is simply to tweet once in a while, upload pictures to Facebook or videos to YouTube… but it’s much more than that! Some of the responsibilities and tasks of a social media professional are social media marketing, public speaking: community engagement, contests and campaigns, e-Commerce: creation and generation of online sales opportunities, and reporting: online sales, online positioning, online reputation, online results. Upon completion of this course, students will be proficient in: • Utilizing different forms of web-based marketing and analytics • Identifying social media markets and how to work within each one • Evaluating the primary components of a marketing plan from strategic, functional, and operational perspectives • Analyzing how the characteristics of the business environment can impact marketing decisions • Analyzing the possible impacts of marketing research on a business plan • Evaluating how consumer characteristics and behavior affect marketing strategies • Comparing B2B and consumer markets • Comparing various considerations in product and services marketing • Analyzing how integrated marketing communications (IMCs) are developed and implemented • Analyzing the considerations and process of creating a pricing strategy • Distinguishing marketing channel options, considerations, and interactions Though this program is a self-paced program it is supported by an educational mentor. Educational mentors are subject matter experts who have years of experience in their field as well as the necessary educational training and credentials to work as an expert. The mentor is available to answer any questions a learner may have including questions on course content, course material, certifications, and even industry questions. Mentors also monitor the progress of learners to ensure training retention and program advancement. In eLearning, motivation is a key tool to success. Because of this, mentors provide encouraging comments, feedback, and coaching to motivate learners throughout the duration of the program to support completion and success! Though you are provided a full 9 months access to your program, the average completion time is only 7 months! FAQ How do I request more information about a course? To request more information, you can contact us via online chat, our website contact form, or toll free at 1-855-201-6910. What is the difference between online courses and classroom courses? Online courses are accessible 24/7/365 and self-paced, allowing you to progress at your own pace on your own schedule. They can be taken from anywhere in the world from the comfort of your own home. Classroom courses have a set schedule of the days and times the courses will be held, and you must attend during those specific times. I’m not sure if I will be able to successfully take on online course, what should I do? Find out if online learning is right for you by contacting our team of registration advisers. Our team is available to answer any of your questions about taking an online course before you commit to enrolling. We will walk you through what to expect to ensure you are making the right decision. You can contact a registration adviser today via online chat, our website contact form, or toll free at 1-855-201-6910. Do I need a degree or high school diploma to take an online course? No, you are not required to have a diploma or higher education degree to enroll in an online course. However, some occupations may require minimum educational thresholds for employment or certification. For more information on your desired career requirements, please contact us via online chat, our website contact form, or toll free at 1-855-201-6910. What do I need to take an online course? To take an online course, you will need to have access to an internet connection and an internet ready device such as a laptop, PC, or tablet. For course specific requirements, please visit the course page or contact a registration adviser today. What format will my online course be in? Our courses are developed with multiple formats including text, audio, video, and interactivity. Our courses also include multiple resources and tools which can include flashcards, games, activities, and more. Do I have to be local to take a course? No, you can take the online courses from anywhere in the world. Do you offer or accept any financial assistance options? We participate in several financial assistance options including third party funding, both military and non-military. To request more information on the financial assistance options available and check your eligibility, contact us via online chat, our website contact form, or toll free at 1-855-201-6910. What does the course duration mean? Duration is the amount of time you will receive access to your course. Durations vary by course and range between 1 month and 12 months. If you complete your course before your duration ends you will continue to have access to your course until the duration period ends. What does “Certification Voucher Included” mean? Many of our career training programs include certification vouchers. This means that at the successful completion of your course, at no additional charge, you will receive an exam voucher for the corresponding industry certification. This voucher will allow you to register and sit for the appropriate certification exam to obtain your industry credential. When will I start my course? Our online courses are open enrollment, so you can start immediately. If you are using any third-party funding to cover your course tuition, your start date may be a future date determined by your funding program. What type of support will I receive during my course? Once enrolled, you will be assigned a client adviser who will provide you with customer and technical support. Your client adviser will supply you with your course access information, any needed materials, and be available to answer any questions you have during your training experience. They will regularly check-in with you to monitor your progress and assist you with staying on track. You will also be assigned to a course mentor who will provide curriculum support throughout your training. Your mentor is available to answer any questions you have on your course curriculum, will monitor your progress and understanding of the curriculum, and may give assignments or quizzes. Who do I contact if I cannot access my course? If you experience any trouble accessing your course including technical issues or lost login credentials, please contact your client adviser at helpdesk@worldeducation.net. Who do I contact if I need an extension? Our goal for students is to successfully complete their training course and achieve their career goals. We understand that extenuating circumstances can interfere with your ability to complete your course in the duration given. Because of this we have free or low-cost extensions available for our courses upon request. To discuss or request an extension please contact your client adviser at helpdesk@worldeducation.net. What do I receive when I complete my course? Upon successful completion of your course and fulfillment of any outstanding financial obligations, you will receive your certificate of completion. Certificates are provided to you within 30 days of completion. Your certificate will validate the training course you completed with a stamp of completion. Will I receive any job search assistance or externship opportunity after I finish my course? Students that successfully complete our career training programs are assigned a career development adviser who will coordinate placement at a local externship or hands on opportunity. These opportunities are optional and may vary based on availability and occupation. Your career development adviser will also provide job search services such as: resume building, mock interviews, job opportunity resources, and more. Our professional enrichment courses do not come with a career adviser or career services. $4,495.00 Enroll Now Overview Ready to dive in? 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