Request info
Contact Us
First Name*
Last Name*
Email
Phone
Questions/Comments
Lead Status
Lead Source*
External Referrer
Partner SMEC ID
Enter text from the pic*

An Overview of Marketing

$195.00
This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.

This course provides an introduction to marketing and marketing planning, and addressing the definition of marketing, the marketing mix (the Four Ps), the strategic importance of marketing, and customer values and satisfaction.

Outline

After completing this course, you should be able to:

Define marketing and the marketing concept
Understand the marketing process
Explain the uses of the marketing mix (the Four Ps)
Explore the relationship between marketing and strategic planning
Understand customer value, customer satisfaction, and the importance of loyalty
Discuss the role of ethics in marketing

Duration

1 month

Hours

5

Audience

This course is designed for adult learners with little or no experience with marketing.

Certification

N/A

Language

English

Instructor

This course has a "Mentor Expert" helpdesk feature. Learners have the ability to submit questions directly to an expert in the field you are studying.

Requirements

This course does not require any additional purchases of supplementary materials.

MAR-AOOM-01

Data sheet

Certification included
false
Image URL
https://s3.amazonaws.com/we-public-images/download+49.jpg